September 22, 2016

Pumpkin Spice and PR

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Fall is my favorite time of the year because it brings Halloween, the best holiday ever! But, for almost everyone else, fall is their favorite because of one thing – Pumpkin Spice Lattes. The pumpkin-flavored craze has extended from Starbucks coffee to jello, pet treats, marshmallows, candy corn and even Pringles!

PR professionals can learn something from pumpkin spice and how its audience keeps coming back year after year. Not only does it have a dedicated fan base, but multiple industries are trying to capture the pumpkin spice magic. So, what makes pumpkin spice so special?

1. A Little is A Lot. Because pumpkin spice only comes once a year, it makes people appreciate it more and look forward to fall. The timing makes it exclusive. Garnering interest for your clients is one of your chief tasks as a PR professional. Think about ways to build exclusivity and audience cravings at the same time.

2. Reputation Build-Up. Every year the pumpkin spice craze gets bigger. It is becoming an icon of the season, and people know it signifies the start of fall. Position your client to be an industry leader or host of a major annual event. The public will come to associate your client with that industry or event. This type of thinking creates great word-of-mouth referrals and organically spreads the word about your client.

3. Know What Your Audience Wants. Pumpkin spice hits home with audiences because it captures the essence of fall and, frankly, it’s delicious. Many people look forward to the fall season so they can start wearing sweaters and scarves, enjoy the cooler weather and start getting ready for the holidays. Fall has become an experience that is kicked off by pumpkin spice. When promoting your clients, honing in on your client’s audience and knowing what they want will help you in every area of promotion. You can create fun messaging and campaigns when you pay attention to detail.

4. Social Media Power. Word can’t spread any faster than on social media. Pumpkin Spice Latte photos run rampant throughout social media channels during the fall months. It is a fun post that receives a lot of traction. Utilizing the power of social media allows you to reach a targeted group of people for not a lot of money. It is a smart tool to use when generating buzz around your client, and you can have a lot of fun with it.

Enjoy the fall weather and remember the power of pumpkin spice when promoting your clients! #PSLPower

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