Reagan Smith
Built A National Brand
Challenge
Jones built Reagan Smith’s national brand by translating the company’s specialized expertise into clear, compelling marketing and brand communications designed to stand out among private-sector, public-sector and Tribal audiences nationwide.
Our Strategic Approach
- Developed annual communications plans with targeted campaigns tied to industry priorities and national events.
- Strengthened executive visibility through media training, thought leadership and LinkedIn optimization.
- Created and managed consistent LinkedIn content for Reagan Smith and Red Dirt Energy, reaching decision-makers across the energy, Tribal and regulatory sectors.
- Launched Reagan Smith’s first external newsletter to engage clients, industry partners and prospective customers.
- Developed cohesive brand identities and materials for Reagan Smith affiliates, partnerships and milestone initiatives.
- Produced capability statements, digital publications and other materials that reinforced Reagan Smith’s expertise and supported national business development.
