Omni Oklahoma City Hotel
PR, Marketing & Influencers
Challenge
Omni Hotels & Resorts commissioned the help of Jones PR in 2020 ahead of the grand opening of the brand’s first hotel in Oklahoma in January 2021. The group needed an agency with boots on the ground in Oklahoma City that understands the community and local media with national and regional reach. The Omni wanted to promote the hotel’s amenities to guests and locals alike with a focus on the full-service Mokara Spa, seven food and beverage outlets, and the hotel’s luxurious design and feel.
Industry
Expertise
33
Million impressions delivered, with featured coverage in Forbes.
200
Media clips from earned media coverage generated in less than three months.
100%
Positive Sentiment reported from media activities.
Our Strategic Solutions:
- Created and executed an earned media strategy.
- Developed and managed an influencer marketing campaign.
- Crafted pre-opening messaging and communications for a maintenance and momentum plan post-opening.
- Navigated through travel concerns amidst COVID-19.
- Planned a ribbon cutting with COVID-19 safety precautions top of mind.
- Identified key media reporters, including Oklahoma food, luxury and travel reporters, for exclusive and personalized media interviews and stories.
- Created and pitched press releases for the Mokara Spa, the food and beverage announcement and the grand opening.
- Identified social media influencers with a focus on travel, the Oklahoma City community and food and beverage to partner with.
- Leverage the hotel’s various amenities, Mokara Spa, food and beverage outlets and the safety and sanitation program to position Omni Oklahoma
- City Hotel as a “staycation” destination for Oklahomans.
- Hosted a privately-held ribbon cutting event with Omni leadership, local dignitaries and community leaders and produced b-roll footage for the media that was released the following day during the grand opening.
Powerful Results:
- Earned media coverage resulted in more than 200 media clips in less than three months with 100% positive sentiment.
- Received coverage in Forbes with more than 33 million impressions.
- Jones PR secured nearly 15 media tours for opening day.
- Secured 12 local influencers to visit Omni Oklahoma City and share their experience surrounding the grand opening.
- Lt. Gov. Matt Pinnell and Oklahoma City Mayor David Holt, in addition to local community leaders, attended the privately-held ribbon cutting.