Oklahoma State Treasurer
Oklahoma State Treasurer – Unclaimed Property Division
Challenge
The Treasurer’s Office needed to build awareness of unclaimed property resources from the ground up. The program had no unified brand, clear messaging or statewide visibility. The goal was to educate Oklahomans, build trust and drive participation in all 77 counties.
3.5+
Million website visits focused on searching, claiming or checking claim status
29
Influencer partnerships that drove engagement and awareness
82
Earned media placements statewide and local
Our Strategic Approach
Jones built and executed a full campaign:
- Created the Got a Minute? Wealth is Waiting brand and messaging framework
- Designed and produced collateral, social media content, digital assets and toolkits
- Planned and bought media across TV, radio, newspapers, magazines, streaming and outdoor
- Led community outreach at fairs, car shows, marathons and sporting events with QR codes, driving direct site visits
- Partnered with local mayors and elected officials to expand reach in communities
- Activated 29 influencers to increase digital engagement and regular checks for potential new claims
- Secured 82 earned media placements tied to tax season, holidays, office openings and economic updates for individual counties
- Provided regular reporting with site traffic, ad performance and engagement insights
