Oklahoma Department of Career and Technology Education
Aerospace Workforce Video Series
Challenge
CareerTech, working with the Oklahoma Aerospace Alliance, needed to build interest in aerospace careers across all stages of education and into the workforce. The agency lacked the in-house capacity to produce a campaign of the required scale. The goal was to create a series that could inform, engage and inspire Oklahomans while filling a critical workforce pipeline.
Industry
Expertise
20
Oklahoma aerospace companies were coordinated for on-site filming access and scheduling
42
Videos now in use across classrooms, presentations, and CareerTech’s YouTube channel
15
Videos adapted for younger audiences, supporting career exploration at earlier ages
Our Strategic Approach
Jones managed the entire project from planning through delivery:
- Built production schedules, interview questions, script outlines, and storyboards
- Coordinated with CareerTech’s Aerospace Liaison and more than 20 Oklahoma aerospace companies for on-site filming access
- Produced 42 videos that covered maintenance, repair, military aviation, unmanned systems, and manufacturing
- Featured early-career employees to show relatable entry points into the industry
- Tailored 15 videos for K–12 audiences to support early career exploration
- Delivered content designed for classrooms, presentations, social media, and digital platforms
- Ensured accuracy, educational alignment, and visual quality throughout
Results
- 42 videos now in use across classrooms, presentations, and CareerTech’s YouTube channel
- 15 videos adapted for younger audiences, supporting career exploration at earlier ages
- Content integrated into statewide curriculum resources and shared across digital platforms
- Provided CareerTech with a scalable and long-term recruitment tool for aerospace workforce development