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December 13, 2019

Still on Facebook? So is everyone else!

Taylor Ketchum – Vice President

According to a recent report released by the financial news portal LearnBonds.com, more than 70% of the U.S. population has a Facebook account. Facebook is also increasing the number of users monthly, showing the interest for this platform remains among the population. Other social media platforms are also growing but remain far behind Facebook. LearnBonds.com reported that Facebook users in the United States of America reached 232.6 million in November this year. This represents an increase of 0.518% from October when Facebook had 231.4 million users.

"In just one month, 1.2 million users in the United States alone decided to join Facebook. This represents an increase of 0.518% from October," the report explained.

When the numbers are compared to September, the growth is even more notorious, with a user base 1% larger than two months ago. In the future, the number of users is expected to continue growing. Indeed, in a few years, Facebook could surpass 250 million users in the U.S. Other social media networks such as Instagram, LinkedIn or Messenger have also reported their user base as of November this year. As per LearnBonds.com, the second-largest platform is LinkedIn with 161 million users in the U.S. followed by Instagram with 120.6 million individuals. In the last position, Messenger, which is also owned and operated by Facebook, registered only 14.3 million users. (Read entire report.)

What does this mean for those marketing their business on Facebook?
If only 30% of the population in the United States is currently inactive on Facebook, this means that businesses, brands and non-profits have a larger opportunity than ever before, to connect and engage with their target audiences daily! Most brands have either decided to play it safe, ignore it or dominate it. Use 2020 as a time to reflect on your own social media usage, not only as a consumer but as one that potentially controls a social media presence.

A couple of challenges:

  1. Before you make a purchase, reflect on how you decided to buy that good or service. Did you see your friend post a picture of a burrito and decide you wanted that for dinner? Did you watch a video on Instagram about gifts for your husband and decide to swipe up to purchase that beanie? Or did you read an article your friend posted on Facebook and feel motivated to donate to her cause? Take a moment to reflect and see if you can identify the moment that you went from observer to purchaser!
  2. Each post you put on social media, take a step back and think: who do I want to see this & what do I want them to do once they see it? Make sure your social media content has a clear call to action, for all audiences you are targeting

I wish you a great 2020 when it comes to social media marketing – if you ever need support, I am just a phone call or email away!
(Better yet, DM on IG.) Connect with me @TaylorGKetchum.

- TK


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