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As adults, we often assume that nothing can be learned from our favorite childhood tales. As a lifelong fairytale fanatic, I know this to be utterly untrue! You may not drive to work in a pumpkin-turned-carriage or spend your lunch hour serenading the birds, but public relations professionals can learn a great deal from childhood classics.
1. Good storytelling is timeless. Cinderella was first written in 1697, yet just a month ago this classic earned $132.5 million in the Disney live-action film global debut. Authentic storytelling is at the heart of all public relations operations, the big and the small. Although your client’s information may be time-sensitive, your narrative — like the evil queen — should be immortal.
2. Less is more. Fact: The Grimm brothers are responsible for writing roughly 211 classic fairytales. But did you know that majority of their works are no more than five — yes, five! — pages in length? From press releases to Facebook posts, feature stories to slogans, brevity is an understated yet valuable skill. We could all learn a little something from our friends, Jacob and Wilhelm.
3. Content is king. Hundreds of year ago, long before GIFs and Facebook-geared clickbait, works were judged on one merit alone — content. The best books are not always those with the shiniest covers, and you don’t need flashing lights to brand a good story. Remember, The Ice Queen was popular long before we all “Let It Go.” So the next time you find yourself lacking professional inspiration, schedule a meeting with your old pals, Snow White and Peter Pan. You might just be surprised how a little light reading at home can make magic in the office!
