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July 27, 2022

Talk About Type: Target Market & Font Pairs

Sarah Jay – Graphic Designer

When creating a design, the typefaces you choose are fundamental. Every typeface can portray an idea or feeling that will help you target your desired audience. Below are three great font pairs that can be used to appeal to different audiences.

Goldman & Barlow Semi Condensed

This font pair gives off a sports brand vibe and would be more likely to attract young men & athletes because of its fast & bold look.

Tangerine & Lora

In many designs, a regal script header with a refined, subtle serif font body is commonly used to attract women’s attention.

Fredoka One & Comfortaa

Fredoka One is a thick round typeface that makes great playful headers and pairs well with the Comfortaa body font to give off a clean yet playful feel that won’t look tacky.

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