Reagan Smith
Driving 1.8M Impressions & Elevating Industry Leadership for Reagan Smith
Challenge
Reagan Smith is a certified women-owned small business (WOSB) offering environmental consulting, regulatory compliance and Tribal partnership services. With multiple affiliated companies including Red Dirt Energy, Bull Ring Energy and SGK Law, the organization needed a strong communications partner that could adapt quickly, provide strategic recommendations and execute tactics across platforms. In doing so, Jones was hired to maximize audience reach and maintain a unified presence across distinct but interconnected markets.
Our Strategic Approach
- Developed annual strategic communications plans featuring quarterly themes to elevate Reagan Smith’s leadership in environmental stewardship, regulatory expertise and Tribal innovation.
- Launched targeted LinkedIn campaigns aligned with key industry events, generating measurable engagement from decision-makers in energy, Tribal and regulatory spaces.
- Wrote, designed and distributed Reagan Smith’s first external newsletter, successfully opening a new line of communication with clients, partners and prospects.
- Produced a full suite of creative materials including capability statements, digital booklets, business collateral and RFP responses, for Reagan Smith and its affiliates.
- Designed branding for multiple Reagan Smith entities and events including Tribal Broadband, a partnership between Reagan Smith and Eastern Shawnee Professional Services, Bull Ring Energy and Reagan Smith’s 20th anniversary.
- Provided executive media training and led a company-wide LinkedIn optimization workshop to boost online presence and thought leadership.
Delivered monthly social content to ensure consistent storytelling across Reagan Smith and Red Dirt Energy’s LinkedIn pages. - Secured recurring placements in The Oklahoma 100, reinforcing the company’s thought leadership at the state level.
Results
- Earned nearly 60 earned media placements in the last four years for Reagan Smith, spotlighting its work in broadband and environmental innovation.
- Achieved a total of 8,500+ website visits and 1.8 million LinkedIn ad impressions across all companies in 2024.
- Achieved a 44.4% open rate on the inaugural external newsletter, exceeding industry benchmarks.
Launched five paid LinkedIn ad campaigns for Reagan Smith that generated 4,436 link clicks and 1.2 million ad impressions. - Localized a national well plugging issue in Oklahoma by securing timely, high-impact coverage for Red Dirt Energy on Tulsa’s News Channel 8.
Red Dirt Energy’s paid LinkedIn ad campaigns generated 600,000+ ad impressions and 4,085 link clicks across five campaigns. - Delivered fresh branding materials for Bull Ring Energy, strengthening its presence across the energy sector.
- Delivered more than a dozen integrated creative pieces each year — from newsletters and pitch decks to branded collateral — ensuring brand consistency and messaging that drives action.
