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AB InBev is #56 on the Forbes Global 2000 list and is the world’s largest brewery. Starbucks is ranked #187 on the Fortune 500 and has almost singlehandedly brought us the modern coffee-latte-frappe-craze. These two corporate behemoths are practically omnipresent in their consumer marketing, having a major stake in the average adult’s morning and evening beverage consumption – namely coffee and beer. But morning and evening leaves the middle of the day, and what could be better than refreshing mid-day tea?
The Wall Street Journal’s Tripp Mickle and Julie Jargon detail why we will soon be seeing a lot more Teavana tea, Starbuck’s U.S. branded tea produced and distributed by AB InBev. With high year-over-year growth and this new mega partnership, tea has definitely the new “hot” beverage.
