I recently came across a great newsletter article from The Employee App. It focused on quick tips on elevating your internal communication strategy.
So often I hear about companies and brands focusing on the marketing message and consumer outreach, but they ignore the internal communication efforts necessary to grow a brand. Your employees are your best ambassadors. It is vital to keep them updated, aware and excited about the future and what the company is doing.
Each time you have an announcement for the public, take a beat and decide how to inform the internal teams, give them ways on how they can share the news and make them feel empowered.
See original article below:
The start of a new year is a time where we get to implement the new tactics and strategies that will help us achieve our business objectives. More than ever, communicators are feeling pressure to prove their ROI and move the needle at their organization. So we're sharing our top 5 tactics to help you make an impact in 2020.
Top 5 tactics:
1. Connect ALL employees through communication
2. Train managers to be effective communicators
3. Create authentic leadership communication strategies
4. Empower employees to create communication
5. Shift from engagement to activation