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mobilizing american grassroots

NATIONAL DOWN SYNDROME SOCIETY

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CLIENT NEED
The National Down Syndrome Society (NDSS) spent seven years trying to pass the
Achieving a Better Life Experience (ABLE) Act (H.R. 647/S. 313). NDSS was faced with
declining grassroots momentum among expiring procedural deadlines in a lame duck
Congress. NDSS hired Jones Public Relations (Jones PR) to strategically place national
support behind the bill.

CHALLENGE
Build grassroots movement and national support for the bill
Secure placement of op-eds in national news outlets
Conduct a national and state media analysis
Employ visual storytelling through personal interest stories
Oversee a radio tour with coinciding TV interviews
Further campaign reach through social media

OUR STRATEGIC SOLUTION
Coordinated campaign to get congressional leaders’ attention
Placed constituents in hometown media
Placed op-eds and TV stories in target markets
Prepared rapid-fire response in the fast-paced legislative environment
Pushed social media content
Coordinated national radio tour
Prepped NDSS witnesses for testimony before legistlative committee hearings

POWERFUL RESULTS
Successfully passed the ABLE Act into law on December 19, 2014
Placed interviews/op-eds in national outlets
Aired national radio tour on 32 stations in 14 markets
Secured 50+ media placements for NDSS advocates in congressional districts across 17 states and the District of Columbia

EXPERTISE

PUBLIC AFFAIRS

MEDIA RELATIONS

DIGITAL MEDIA

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