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ROCK SOLID RELATIONSHIPS

Dolese Brothers Company

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CLIENT NEED
With an interest in developing community outreach, Dolese Brothers Company
sought Jones Public Relations (Jones PR) to develop a community outreach program
to demonstrate their educational interest and support the rural communities they operate in.

CHALLENGE
Reinforce internal communications while improving community support for Dolese’s contributions to local cities
Engineer the Dolese Kids ROCK! Tour outreach program
Produce a monthly internal newsletter
Mobilize an internal community relations committee
Speak with locals in real-time through employee-driven social media plan
Solidify brand identity via press conference within an active quarry site

OUR STRATEGIC SOLUTION
Created the Dolese Kids ROCK! Tour to educate students by allowing them to explore Oklahoma’s regional geology in a Dolese quarry
Launched Kids ROCK! Tour in May 2014
Hosted a press conference featuring Governor Mary Fallin and Labor Commissioner Mark Costello

POWERFUL RESULTS
114 sixth-graders, school personnel and Davis Chamber of Commerce members have attended a Kids ROCK! Tour
Garnered three media placements and 20 influential media placements statewide in targeted communities
Produced and distributed nearly 1,500 newsletters monthly to reinforce branding
Improved community support for the contribution Dolese makes
Jones PR continues to work with Dolese to adapt the Kids ROCK! Tour across a broader Dolese network

EXPERTISE

COMMUNITY ENGAGEMENT

CREATIVE SERVICES

MEDIA RELATIONS

OK100 (ONLINE PUBLISHING)

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