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Association of Oklahoma General Contractors

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CLIENT NEED
The Association of Oklahoma General Contractors (AOGC) was concerned about budget
cuts from state funding, as three of the top five “off the top” state funds pay for road and
bridge repairs. They hired Jones Public Relations (Jones PR) to ensure state budget cuts did
not result in a decrease of funding needed for Oklahoma infrastructure.

CHALLENGE
Protect funding Oklahoma’s road and bridge repairs
Create awareness utilizing earned media and a $500,000 ad buy campaign
Encourage constituents to contact legislators

OUR STRATEGIC SOLUTION
 Created a 60-day “No U-Turn On Funding” campaign
Targeted legislators who could protect AOGC’s funding
Encouraged constituents to call legislators
Placed commercials on TV, social media and statewide political blogs
Placed ads on political websites and blogs to reach target audience
Coordinated full-page, full-color ads to run in top Oklahoma newspapers on April 13, days before a critical funding deadline

POWERFUL RESULTS
Funding stayed intact for Oklahoma infrastructure
TV ads saw aggressive saturation, with 1000 points per market over four weeks
Placed three op-eds signed by AOGC leadership in the Tulsa World and The Oklahoman
Penetrated a market of 600,000 through print and online ads
Increased AOGC’s social media following

EXPERTISE

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