Robinson Park

CLIENT NEED
Newmark Grubb Levy Strange Beffort needed to create and launch a new brand for its property management operations separate from its brokerage business so the property management could have its own identity. The goal was to first create the new brand and then raise awareness of it to multiple markets through earned media.

CHALLENGE
▶ Develop a name, logo and complete brand for the property management business
▶ Develop and launch a marketing campaign for what would become Robinson Park
▶ Integrate Robinson Park into messaging
▶ Increase awareness of Robinson Park through earned media

OUR STRATEGIC SOLUTION
▶ Created brand marketing concepts and style guide for Robinson Park
▶ Earned media included in-state and out-of-state news release creation and distribution
▶ Placed the Robinson Park story in The Oklahoma 100 that reaches more than 56,000 subscribers
▶ Advised and monitored social media

POWERFUL RESULTS
▶ Implemented marketing materials that evokes Robinson Park’s strength and longevity
▶ Developed Robinson Park’s brand identity
▶ Garnered 390,000 earned media impressions including two separate stories covering an entire page of The Oklahoman
▶ Increased Robinson Parks social media presence

EXPERTISE

RESEARCH

CREATIVE SERVICES

MEDIA RELATIONS