NATIONAL DOWN SYNDROME SOCIETY

CLIENT NEED
The National Down Syndrome Society (NDSS) spent seven years trying to pass the Achieving a Better Life Experience (ABLE) Act (H.R. 647/S. 313). NDSS was faced with declining grassroots momentum among expiring procedural deadlines in a lame duck Congress. NDSS hired Jones Public Relations (Jones PR) to strategically place national support behind the bill.

CHALLENGE
▶ Build grassroots movement and national support for the bill
▶ Secure placement of op-eds in national news outlets
▶ Conduct a national and state media analysis
▶ Employ visual storytelling through personal interest stories
▶ Oversee a radio tour with coinciding TV interviews
▶ Further campaign reach through social media

OUR STRATEGIC SOLUTION
▶ Coordinated campaign to get congressional leaders’ attention
▶ Placed constituents in hometown media
▶ Placed op-eds and TV stories in target markets
▶ Prepared rapid-fire response in the fast-paced legislative environment
▶ Pushed social media content
▶ Coordinated national radio tour
▶ Prepped NDSS witnesses for testimony before legistlative committee hearings

POWERFUL RESULTS
▶ Successfully passed the ABLE Act into law on December 19, 2014
▶ Placed interviews/op-eds in national outlets
▶ Aired national radio tour on 32 stations in 14 markets
▶ Secured 50+ media placements for NDSS advocates in congressional districts across 17 states and the District of Columbia

EXPERTISE

PUBLIC AFFAIRS

MEDIA RELATIONS

DIGITAL MEDIA