Dolese Brothers Company

CLIENT NEED
With an interest in developing community outreach, Dolese Brothers Company sought Jones Public Relations (Jones PR) to develop a community outreach program to demonstrate their educational interest and support the rural communities they operate in.

CHALLENGE
▶ Reinforce internal communications while improving community support for Dolese’s contributions to local cities
▶ Engineer the Dolese Kids ROCK! Tour outreach program
▶ Produce a monthly internal newsletter
▶ Mobilize an internal community relations committee
▶ Speak with locals in real-time through employee-driven social media plan
▶ Solidify brand identity via press conference within an active quarry site

OUR STRATEGIC SOLUTION
▶ Created the Dolese Kids ROCK! Tour to educate students by allowing them to explore Oklahoma’s regional geology in a Dolese quarry
▶ Launched Kids ROCK! Tour in May 2014
▶ Hosted a press conference featuring Governor Mary Fallin and Labor Commissioner Mark Costello

POWERFUL RESULTS
▶ 114 sixth-graders, school personnel and Davis Chamber of Commerce members have attended a Kids ROCK! Tour
▶ Garnered three media placements and 20 influential media placements statewide in targeted communities
▶ Produced and distributed nearly 1,500 newsletters monthly to reinforce branding
▶ Improved community support for the contribution Dolese makes
▶ Jones PR continues to work with Dolese to adapt the Kids ROCK! Tour across a broader Dolese network

EXPERTISE

COMMUNITY ENGAGEMENT

CREATIVE SERVICES

MEDIA RELATIONS

OK100 (ONLINE PUBLISHING)