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Social Media Etiquette Series: Facebook, Twitter, Instagram & LinkedIn

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April 16, 2018 – Taylor Ketchum, Director | Consumer and Digital Marketing

As a special series for The Oklahoma 100, I authored four articles on social media etiquette, focusing on the Big 4: Facebook, Twitter, Instagram and LinkedIn.

Below is a summary of all four articles that were featured in the series.

The first platform to review: Facebook.
1. Facebook is a place to engage, consistently respond to comments.
2. Create content that makes fans feel welcomed and connected.
3. A good rule of thumb: Only have someone “like” a post if you’re conducting a poll with your fans.
4. Use first person when talking about a brand.
5. Limit yourself to using one hashtag.

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.
A major difference between Facebook and Twitter: If someone follows you on Twitter, you do not automatically “friend” them, as with Facebook. So it is important that you engage so you can start a two-way conversation.
Other rules to follow:
1. Use hashtags wisely.
2. Brands should use their logos and their avatars.
3. Avoid posts about individuals at a brand – focus on the overall company. Twitter is not where you want the #FBF post of the CEO.


Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”
Good rules to follow:
1. Use influencers strategically: Allow them to create their own content to showcase your brand in an authentic way.
2. Instagram allows you to communicate directly with each comment – do so.
3. Use hashtags wisely and make sure they connect with your business.
4. Take the time to put out quality images and videos

Many LinkedIn users only use the platform when job seeking. This limited approach can cause you to miss out on opportunities to connect with contacts, industry experts or even potential clients. LinkedIn’s built-in publishing platform is also an ideal way to publish thought-leadership posts and industry reflections.
A few rules:
1. Your profile photo should be a headshot of you. No one else should be in the image (or cropped from the image).
2. Be personable but never too personal. LinkedIn is not meant for sharing vacation photos.
3. When updating your profile section, write in first person.

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