August 19, 2016
Create buzz – Capture the wave of super-fandom. Learn what makes your client special and stand out to its audience. Game of Thrones fans are fanatics. While you may not reach that level of enthusiasm, creating buzz around your client garners new followers and promotes more content.
Less is more – Many times, people want what they can’t have. People wait year round for the season premiere of Game of Thrones because HBO produces quality content instead of something mediocre every day. Put out exceptional content, and your client and your client’s followers will flock.
The North remembers – 5-star customer service is hard to forget. Remember the little details of your customer’s daily lives and business. It will make a big difference in the long run. Your customers will remember how you treat them and will take you over the top.
Take a page from Petyr Baelish’s book – Don’t let your feathers get ruffled and plan three steps ahead. You will be ready for pretty much everything so that you capitalize on opportunities. Petyr Baelish (Littlefinger) always knows what’s going on in a complicated story and seems to be several steps ahead of everyone else in Westeros. Having all the facts in your back pocket makes you the best advisor to your clients.
Curtail your message – Daenerys Targaryen meets a lot of different peoples throughout her journey. She has continually conquered each new obstacle, but for the past two seasons, her inability to compromise and change her message delivery to meet different peoples’ needs has hindered her success. When pitching client material, make sure it is curtailed to meet different audiences. You will conqueror the media market with ease.
Game of Thrones is definitely worth looking up to for its PR success. They have a dedicated fan base, characters for everyone, quality story lines and something new every season. Try out some of these five tips for your own PR success.