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Mobilizing American grass roots

Verizon Wireless

The Challenge
Incorporate Verizon’s philanthropic efforts into existing statewide initiatives during Domestic Violence Awareness Month.

The Solution
• Engage state elected officials by initiating the DAs Against DV campaign
• Created partnerships with top non-profits serving domestic violence victims
• Strategically place “Verizon Hopeline” device donation boxes across the state
• Script 15 and 30-second radio and television PSAs
• Rally support for October grassroots events benefiting victims

The Results
• Surpassed previous results with record-breaking press coverage for four consecutive years
• 59 news stories covering Verizon’s philanthropic efforts
• Full-page coverage of feature story in The Oklahoman and The Tulsa World
• Issued PSAs featuring Gov. Mary Fallin and Verizon south central president
• DAs Against DV won Verizon the 2014 Journal Record Beacon Award

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