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Mobilizing American Grassroots

National Down Syndrome Society

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The Challenge
Gain national grassroots support for passage of the Achieving a Better Life Experience (ABLE) Act, which had failed in Congress for seven consecutive years.

The Solution
• Secure placement of op-eds in national news outlets
• Conduct and analyze a national and state media market analysis
• Employ visual storytelling through national personal interest stories
• Oversee a radio tour with coinciding television interviews
• Further campaign reach through social media channels

The Results
• ABLE Act passed in Congress and was signed into law by the president
• Radio interviews aired on 32 stations in 14 markets nationwide
• Secured 50 media placements with Forbes, AP, ABC, MSNBC among others
• NDSS advocates testified before the Senate and House of Representatives
• Jones PR recognized as a finalist for "Non-Profit Campaign of the Year" in the 2015 national PRWeek Awards

Expertise
• Public Affairs
• Media Relations
• Community Relations