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Proving #EnergyisOklahoma

Jones PR


The Challenge
Highlight energy’s dominant role in Oklahoma’s recent socioeconomic development during a yearlong industry lull.

The Solution
• Launch a multiyear social media campaign utilizing Jones PR’s established online network
• Obtain actionable analytics from the OKC Chamber of Commerce and OIPA
• Develop engagement-driven infographics for mass distribution
• Promote Jones PR as a thought leader on energy-sector communications

The Results
• Reached more than 9,500 social media users through the #EnergyisOklahoma hashtag
• Engaged with local energy reporters
• Outperformed all other internal social campaigns in reach and engagement

• Social Media
• Graphic Design
• Advertising