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Mobilizing American grass roots

Downtown OKC, Inc.

The Challenge
Generate buzz surrounding Oklahoma City that inspires locals to live, dine and shop downtown while supporting development in the area.

The Solution
• Launch an extensive campaign featuring speech bubbles with catchy slogans
• Guide visitors using QR codes that capitalize on existing online resources
• Produce a video capturing the multifaceted spirit of downtown living
• Merge the campaign into existing social media efforts
• Promote each distinct region by highlighting unique characteristics

The Results
• More than 300 bubbles were successfully placed in downtown storefronts
• Received praise from Steve Lackmeyer, esteemed reporter at The Oklahoman
• Widespread critical acclaim for the Downtown OKC Lifestyle video
• JPR received local, state and national ADDY awards for the campaign

• Community Outreach
• Graphic Design
• Social Media

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