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Breaking Into a New Market

Dave & Buster's

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The Challenge
Develop and manage a new out-of-state entertainment grand opening with no fewer than 500 guests in attendance.

The Solution
• Implement buzz marketing by spearheading a media day prior to the event
• Author press releases that will spark lasting, widespread enthusiasm
• Unite local young professionals organizations
• Elicit top-level following through personal invitations to social and political influencers
• Promoted a strategic social media plan to complement the announcement

The Results
• Engaged with more than 800 guests at the grand opening event
• Connected with twenty media professionals at the organized media day
• Received more than 10 media placements in key local publications
• Secured a performance by country music artist Reckless Kelly

Expertise
• Event Management
• Media Relations
• Community Outreach