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Driving Change at the Capitol

Association of Oklahoma General Contractors

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The Challenge
Produce a public affairs campaign for the Association of General Contractors to protect Oklahoma road and bridge funding against a $611 million state budget shortfall.

The Solution
• Launch a highly aggressive 60-day “No U-Turn on Funding” media campaign
• Orchestrate a 60-second TV commercial targeted to OKC and Tulsa markets
• Geotartget social media advertisements to optimize digital reach
• Amplify advertising efforts in specific legislative districts across the state

The Results
• Legislators responded by holding road and bridge funding at current levels
• Commercial garnered 1,000 points per market over four weeks
• Expanded AOGC Facebook likes from 90 to 1,880 in just 50 days
• Secured three op-eds in The Tulsa World and The Oklahoman
• Penetrated a potential market of 600,000 through print and online ads

Expertise
• Public Affairs
• Advertising
• Social Media