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Educating The State

Oklahoma Tax Commission

CLIENT NEED
The OTC launched a tax amnesty program for taxpayers who could pay back past-due taxes without penalties, fees or interest.
OTC wanted to launch a statewide media and advertising plan to reach a wide audience that included millennials, professional services, families and more.The goal was to raise $35 million dollars in revenue for the state. Jones Public Relations (Jones PR) was asked to make that happen.

CHALLENGE
Design a name and logo for the 2016 tax amnesty program
Implement a statewide media and advertising campaign
Revamp social media channels

OUR STRATEGIC SOLUTION
Created program messaging and name “PAYRight OK”
Managed press release creation and distribution
Created and pushed social media content
Designed graphics
Launched $400,000 ad campaign implemented over a three month period

POWERFUL RESULTS
Garnered 139 media hits and achieved more than six million media impressions
Advertising led to more than 50 million impressions across multiple media platforms
OTC’s Facebook page grew from 8 to 450 likes over the course of the campaign
OTC’s average weekly Facebook content reached 90,000 people
Through media and advertising, OTC’s revenue reached $139 million, far surpassing their goal of $35 million
OTC deemed the campaign a success

EXPERTISE

CREATIVE SERVICES

DIGITAL MEDIA

MEDIA RELATIONS

ADVERTISING

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