Association of Oklahoma General Contractors

CLIENT NEED
The Association of Oklahoma General Contractors (AOGC) was concerned about budget cuts from state funding, as three of the top five “off the top” state funds pay for road and bridge repairs. They hired Jones Public Relations (Jones PR) to ensure state budget cuts did not result in a decrease of funding needed for Oklahoma infrastructure.

CHALLENGE
▶ Protect funding Oklahoma’s road and bridge repairs
▶ Create awareness utilizing earned media and a $500,000 ad buy campaign
▶ Encourage constituents to contact legislators

OUR STRATEGIC SOLUTION
▶ Created a 60-day “No U-Turn On Funding” campaign
▶ Targeted legislators who could protect AOGC’s funding
▶ Encouraged constituents to call legislators
▶ Placed commercials on TV, social media and statewide political blogs
▶ Placed ads on political websites and blogs to reach target audience
▶ Coordinated full-page, full-color ads to run in top Oklahoma newspapers on April 13, days before a critical funding deadline

POWERFUL RESULTS
▶ Funding stayed intact for Oklahoma infrastructure
▶ TV ads saw aggressive saturation, with 1000 points per market over four weeks
▶ Placed three op-eds signed by AOGC leadership in the Tulsa World and The Oklahoman
▶ Penetrated a market of 600,000 through print and online ads
▶ Increased AOGC’s social media following

EXPERTISE

PUBLIC AFFAIRS

CREATIVE SERVICES

DIGITAL MEDIA